
Diamonds are graded and priced according to the four C’s: Cut, Clarity, Color, and Carat. Most people who shop for Diamonds focus on Carats but you can save a lot of money by purchasing a diamond that is a fraction under a full Carat. No one outside of the diamond industry is going to be able to tell the difference between a 0.90 and 1.00 carat diamond but the cost of going for the full carat can be significantly more.
Where you shop for diamonds also has a big impact on the price of a diamond. Shopping at a tier 1 jewler like Tifanny’s is going to cost much much more than purchasing a diamond from diamond wholesalers or internet sites. I watched a segment on TV were Costco begain selling diamonds and they were compared with diamonds from other major branded retailers like Tifanny’s. The Costco diamonds were judged to be as good in quality but significantly cheaper. Most people are paying a mark-up of 10-50% for the privalage of buying from a major branded jewler.
Where you shop for diamonds also has a big impact on the price of a diamond. Shopping at a tier 1 jewler like Tifanny’s is going to cost much much more than purchasing a diamond from diamond wholesalers or internet sites. I watched a segment on TV were Costco begain selling diamonds and they were compared with diamonds from other major branded retailers like Tifanny’s. The Costco diamonds were judged to be as good in quality but significantly cheaper. Most people are paying a mark-up of 10-50% for the privalage of buying from a major branded jewler.





