On your next trip to the local shopping mall, stop by one of the jewelry stores. Notice the diamond jewelry that takes up the majority of the showcase and the number of people hovering over the counters trying to pick out diamonds for their loved ones. There will surely be a salesperson explaining the "4 Cs" -- cut, clarity, carat and color -- to a young shopper, and explaining why one diamond is better than the one right next to it. Why all the fuss over diamonds?
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